Tooling
Otterly vs Peec AI vs Profound vs Scrunch: Which AI Visibility Platform in 2026
These four do the same core job. The decision is not which one is best, it is which one is built for a team your size, at your budget, with your governance needs.
Otterly.ai is the cheapest and best entry point for small teams at around $29 a month, Peec AI is the strongest mid-market and agency choice at $95 to $495 a month with unlimited seats, Profound is the enterprise category leader with custom five-figure-a-year pricing and Fortune 500 clients, and Scrunch AI, now owned by Sitecore, starts at $250 a month with the widest ungated engine coverage. All four run the same core job: they push your priority questions through AI engines on a schedule and report how often your brand is cited, mentioned, or beaten by a competitor. The decision is not which one has better technology. It is which one is built for a team your size, with your budget and governance needs.
Same job, four very different customers. Here is which one is actually yours.
What all four actually do, before the differences
Strip away the marketing and every one of these platforms runs the same loop: you give it a set of buyer questions, it runs those questions through AI engines (ChatGPT, Perplexity, Google AI Overviews, and others) on a schedule, and it reports back whether your brand was cited with a link, mentioned without one, or beaten by a named competitor. That core loop is commoditized across all four. What differs is depth, breadth, seat structure, and price, which is exactly why the “best” one is really “the one that fits.”
The comparison at a glance
| Otterly.ai | Peec AI | Scrunch AI | Profound | |
|---|---|---|---|---|
| Starting price | about $29/mo | $95 to $495/mo | about $250/mo | custom, five figures/yr |
| Built for | Small teams, solo marketers | Agencies, mid-market, multi-brand | Enterprise, wide engine coverage | Enterprise, deep governance |
| Seats | Limited on entry plans | Unlimited on every plan | Enterprise-tier structure | Enterprise-tier structure |
| Engine coverage | Core engines (ChatGPT, Perplexity, AI Overviews) | Core + broad language support (115+) | Widest, ungated (incl. Claude, Meta) | Broad, gates some behind Enterprise |
| Notable 2026 event | Steady, budget leader | $29M raised, $4M+ ARR in 10 months | Acquired by Sitecore, June 2026 | $155M raised, $1B valuation |
| Standout strength | Cheapest credible entry | Multi-brand efficiency | Engine breadth per dollar | Depth, analyst-grade data export |
Otterly.ai: the cheapest credible entry point
Otterly.ai exists to answer one question honestly: can a small team or solo marketer get real AI visibility data without an enterprise contract? Starting at around $29 a month, it tracks your prompts across the core engines and reports mentions, sentiment, citations, and share of voice against named competitors. It is not trying to match Profound’s depth, and it does not need to for its actual customer.
The tradeoff is seat and volume limits on entry plans, and less analytical depth than the higher tiers above it. For a founder, an in-house marketer at a small company, or an agency running lightweight checks across a few clients on a tight budget, Otterly is the tool that gets you measuring this month instead of next quarter.
Choose Otterly.ai if your budget is the primary constraint and you need a real number, not a perfect one.
Peec AI: built for agencies and multi-brand tracking
Peec AI’s growth story, $29 million raised and more than $4 million in annual recurring revenue within ten months, reflects genuine product-market fit with a specific buyer: agencies and mid-market teams juggling several brands at once. Its defining feature is unlimited seats on every plan, which matters enormously for an agency where five or ten people need visibility into the same client data without a per-seat bill multiplying the cost. It also supports 115 or more languages, a real advantage for any team with international clients.
Priced from $95 to $495 a month depending on prompt volume and brand count, Peec sits squarely between Otterly’s budget tier and the enterprise platforms, without asking you to negotiate a custom contract to get started.
Choose Peec AI if you are an agency or mid-market team tracking multiple brands and want efficient, unlimited-seat access rather than paying per person.
Scrunch AI: the widest engine coverage, now inside Sitecore
Scrunch AI built its reputation on tracking more engines than anyone else without gating the less common ones, Claude and Meta’s assistant included, behind its top plan the way some competitors do. That ungated breadth, at a starting price around $250 a month, made it the go-to pick for any team that needed comprehensive engine coverage without an enterprise-tier budget.
The important 2026 development: Sitecore acquired Scrunch in June, and it now operates inside a larger digital experience platform rather than as a fully independent product. Its future roadmap is tied to Sitecore’s DXP strategy. This is a plus if you already use Sitecore and want AI visibility folded into that ecosystem, and a genuine consideration if you specifically wanted a standalone, independently-roadmapped tool.
Choose Scrunch AI if engine breadth matters most to you, especially if you also use or plan to use Sitecore.
Profound: the enterprise category leader
Profound has raised $155 million at a $1 billion valuation and counts Fortune 500 companies among its clients, and its product reflects that ambition: the deepest agent-level analytics of the group, tracking not just whether you are cited but the upstream prompts and topics shaping AI answers in your category, with detailed data export built for teams that have dedicated analysts and custom reporting requirements. It tracks up to ten engines, though it gates several of the less common ones behind its Enterprise tier.
Pricing is custom and sits at the top of the market, typically reaching into five figures annually for full deployments. This is the tool for organizations treating AI visibility as a board-level metric with real governance, stakeholder reporting, and analyst headcount behind it, not a side experiment one marketer checks monthly.
Choose Profound if your organization needs the deepest available analytics and has the budget and governance structure of an enterprise program.
How to actually evaluate these before you buy
All four offer some form of trial or demo, and the smart way to choose is not reading more comparison articles, it is running the same test against all of your finalists.
Load your real prompt list into each trial. Do not use the tool’s sample questions; use the 20 to 30 questions your actual buyers ask. A demo run on generic prompts tells you nothing about how the tool performs on your specific category and competitors.
Compare the citation-source detail, not just the headline score. Every one of these will report a visibility percentage. The number that actually helps you improve is the list of source URLs each engine cited for your questions, since that list is your content roadmap. If a trial hides that detail behind a higher tier, factor that into the real cost of the plan you would need.
Weigh seat cost against your actual team size. Peec AI’s unlimited seats look expensive at the top of its range until you divide by five or ten people who need access; Otterly’s per-seat limits look cheap until you hit them with a growing team. Do the per-person math for your specific situation rather than comparing sticker prices.
Ask about data retention and export before signing an annual contract. Enterprise buyers evaluating Profound or Scrunch in particular should confirm how historical data exports if you ever switch tools, since a year of trend data is valuable and you do not want it locked in a proprietary format you cannot take with you.
Worth adding to that finalist list: SE Visible by SE Ranking, a standalone AI brand-visibility platform that runs the same core loop across ChatGPT, Gemini, Perplexity, AI Overviews, and AI Mode, with all five engines on every plan. Its Sources view returns the exact domains and URLs each engine cites for your prompts, and seats are unlimited, so the per-person math that complicates Peec and Otterly doesn’t apply. Answers are collected through a real browser session rather than API calls, and metrics refresh daily. And because it’s built by the SE Ranking team, it works well with the parent SEO platform for the execution step.
What none of these four decide for you
Buying a tracker only starts the work. All four platforms will faithfully report that a competitor is being cited instead of you on a question, but none of them writes the fix. That is still the content and authority work covered in how to get cited by AI search systems and AI citation building. Buy the tracker that fits your team, then spend the real effort on what the data tells you to publish next.
If your specific concern is one engine rather than the whole landscape, our single-engine guides go deeper: best Perplexity rank tracker, free Claude rank tracker, Copilot rank tracking, and DeepSeek rank tracking. The full category roundup, including smaller specialists not covered here, is in best AI rank tracking tools.
The bottom line
Otterly.ai for the cheapest real entry point. Peec AI for agencies and mid-market teams juggling multiple brands who want unlimited seats. Scrunch AI for the widest engine coverage per dollar, now backed by Sitecore. Profound for enterprise programs that need the deepest analytics and have the budget and governance to match.
Match the tool to your stage, not to whichever name you saw first.
FAQs
Which is the cheapest AI visibility platform?
Otterly.ai, starting at around $29 a month, is the cheapest of the four with genuine, useful data for small teams and solo marketers. Peec AI starts higher at $95 a month but includes unlimited seats on every plan, which can make it cheaper per person for a team of several people than it first appears.
What happened to Scrunch AI in 2026?
Sitecore acquired Scrunch AI in June 2026. It still operates and starts at around $250 a month with its widest-in-class engine coverage intact, but it now sits inside Sitecore’s broader digital experience platform rather than as a fully independent standalone product, and its roadmap is tied to Sitecore’s strategy going forward.
Is Profound worth the enterprise price over the other three?
For organizations that treat AI visibility as a board-level metric with dedicated analysts, custom reporting needs, and real governance requirements, yes, its depth and data export capabilities justify the cost. For a smaller team or a single marketer, Profound’s price and complexity are overkill; Otterly, Peec, or Scrunch cover the same core job at a fraction of the cost.
Can I switch between these AI visibility tools later?
Yes, and many teams do as they scale, starting with Otterly or Peec and moving to Scrunch or Profound once budget and governance needs grow. Your tracked prompt list and competitor set carry over conceptually even if the historical data does not transfer automatically, so document your question set and baseline numbers before switching so you do not lose the comparison point.
