Marketing hub
Creator and Influencer Marketing
Creators are now part of the core marketing stack, not a side project. UGC creators make ad content that looks native to the feed, and micro influencers bring trust that brand accounts rarely earn on their own.
These guides cover both sides: how creators get hired, and how brands find, vet, brief and pay creators, then reuse their content in paid campaigns.
-
Playbooks
How to Find Influencers: Free Methods, Tools and Vetting
Most brands pay for a database before trying what's already free. Here's the order that actually works, plus how to tell a real audience from a bought one.
-
Playbooks
Influencer Marketing for Small Business: A Realistic Plan
You don't need a celebrity partnership or a five-figure budget. You need ten creators your actual customers already follow, a clear contract, and a disclosure rule nobody can argue with.
-
Playbooks
Micro Influencers: Follower Ranges, Vetting, and Outreach
A micro influencer's smaller audience isn't the limitation. It's usually the reason the engagement rate is higher than an account ten times the size.
-
Playbooks
UGC Creator: What It Means, Rates, and How Brands Hire Them
A UGC creator makes content for brands to run as ads, not to post on their own page. Here is how the work, the pay and the hiring actually look from both sides.